The Hit Lab

The Hit Lab

When I was a senior in the Visual Communications program at the University of Washington, the late great Professor John Whitehill-Ward approached me about taking on a design internship at the Human Interface Technology Lab (or “HIT Lab”), a team of scientists and engineers researching virtual reality projects. They wanted an identity system including a logo, business cards, stationary, t-shirts, mugs, the works. I cam up with some concepts that communicated technology for the benefit of people. Here were a few of the initial sketches:

Here’s the logo they approved:

Once the concept was approved, we went through a round of color studies and afterwards I began translating the design to the various medium of business cards, coffee mugs, etc. You can see some of the results on the gallery below.


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